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Creating value through cause-related marketing and celebrity advocacy : the case of YouthAIDS & PSI

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The Development of New Catastrophe Risk Markets

Kunreuther, Howard - 2012

The large-scale disasters that have occurred since 2001 suggest that we have entered a new era of catastrophes. We are more vulnerable to extreme events as a result of the increasing concentration of population and activities in exposed areas of the country. The question is not whether...

Persistent link: https://www.econbiz.de/10013114070