Online price dispersion has remained a puzzle for many years. In this article, we test the effects of a range of factors identified in the literature including vendor strategy, market structure, vendor heterogeneity and the time dimension. We use a dataset collected from the Amazon.com,...

From trade in goods then trade in services, we now have digital trade. While there is no universally accepted definition, an emerging consensus on the scope of digital trade is that it includes all cross-border resident/non-resident transactions that are either digitally ordered, online platform...

Cover -- Contents -- Preface -- Chapter 1: Introduction: A Complex World -- Chapter 2: The Digital Marketing Ecosystem -- Chapter 3: The Role of Data -- Chapter 4: Creating a Data Strategy -- Chapter 5: Some Thoughts on Privacy -- Conclusion -- Glossary -- About the Author -- Index -- Adpage --...

The knowledge-based and data-driven economy represents a new stage in the evolution of the economy, with transformative impacts on how goods and services are developed, produced, traded across borders, distributed, and consumed. Data is the essential capital of this new economic age as it...