Foreword -- Preface -- Acknowledgment -- Introduction -- Private label management : insights and research directions … Economics & Management, Portugal -- Managing in-store stimuli for different private label tiers author name, affiliation … labels in specific markets -- Fair trade and innovation in the shopping channel : NGOs'marketing strategies as retailers of …

as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being …

This book presents the latest research and recent studies in the field of national brand and private label marketing …. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics … Brands and Private Label Marketing conference in Barcelona. …