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Expanding global consumer market for American sports : the word baseball classic

Nagel, Mark S. - In: Sport and public policy : social, political, and …, (pp. 215-229). 2010

Persistent link: https://www.econbiz.de/10008757747

Markenpolitik als Wettbewerbsinstrument im Sport

Rohlmann, Peter - In: Wirtschaftlicher und sportlicher Wettbewerb : …, (pp. 403-424). 2009

Persistent link: https://www.econbiz.de/10003905096

The economics of sports

Kahane, Leo H. (contributor); Shmanske, Stephen (contributor) - 2012

Persistent link: https://www.econbiz.de/10009548419

American baseball and the global labor market : resistance and hegemony in the Caribbean

Santo, Charles A. - In: Sport and public policy : social, political, and …, (pp. 201-213). 2010

Persistent link: https://www.econbiz.de/10008757748

Markentransfer: der Stand der Forschung

Sattler, Henrik; Völckner, Franziska - In: Werbe- und Markenforschung : Meilensteine - State of …, (pp. 51-75). 2006

Persistent link: https://www.econbiz.de/10003415512

How Common are Brand Extensions in Consumer Goods Markets? A Multi-Country Study

Dawes, John - 2020

Many studies discuss the proliferation of brand extensions (eg. Romeo, 1991; Han, 1998; Milberg, Whan Park and McCarthy, 1997), but there is a lack of academic research to show how common they really are. The present study documents the incidence of brand extensions in three geographic consumer goods...

Persistent link: https://www.econbiz.de/10012842233