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Information and communication technologies in tourism 2010 : proceedings of the International Conference in Lugano, Switzerland, February 10 - 12, 2010

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Social media in travel, tourism and hospitality : theory, practice and cases

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Social media in travel, tourism and hospitality : theory, practice and cases

Sigala, Marianna. - 2016

pt. 1. Web 2.0 : strategic and operational business models -- pt. 2. Web 2.0 : applications for marketing -- pt. 3. Web 2.0 : travellers' behaviour -- pt. 4. Web 2.0 : knowledge management and market research.

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Social Media in Travel, Tourism and Hospitality : Theory, Practice and Cases

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Cover -- Title Page -- Copyright Page -- Contents -- List of Figures -- List of Tables -- List of Contributors -- List of Abbreviations and Acronyms -- Introduction -- PART 1 WEB 2.0: STRATEGIC AND OPERATIONAL BUSINESS MODELS -- 1 Introduction to Part 1 -- 2 Web 2.0 and Networks in Wine Tourism:...

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