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Evaluating efficiency and effectiveness of sport promotional campaigns and sport events
Theeboom, Marc; Van den Bergh, Kathy; DeKnop, Paul - In: Perspektiven des Sportmarketing : Besonderheiten, …, (pp. 263-279). 2005
Persistent link: https://www.econbiz.de/10003295959
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Vermarktung der Werberechte der FIFA WM 2006
Lentze, Gregor - In: Zur Ökonomik der Rechte bei Sportveranstaltungen, (pp. 9-16). 2006
Persistent link: https://www.econbiz.de/10014557059
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Meanings of the market : the free market in Western culture
Carrier, James G. (ed.) - 1997
Persistent link: https://www.econbiz.de/10013552364
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An anthropology of money : a critical introduction
Di Muzio, Tim; Robbins, Richard H. - 2017
Persistent link: https://www.econbiz.de/10013547373
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Expanding global consumer market for American sports : the word baseball classic
Nagel, Mark S. - In: Sport and public policy : social, political, and …, (pp. 215-229). 2010
Persistent link: https://www.econbiz.de/10008757747
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Hörfunkforschung im internationalen Vergleich
Markgraf, Ingo - 2001
Persistent link: https://www.econbiz.de/10013438009
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Celebrity athletes and athletic clothing design: branding female tennis players
O'Reilly, Norm; Braedley, L. Anne - In: International journal of sport management and marketing … 3 (2008) 1/2, pp. 119-139
Persistent link: https://www.econbiz.de/10003653593
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Sport: un marché en or ; distribution et industrie du sport et des loisiers ; analyse - statistiques - tendances
Tain, Frédéric - 1999
Persistent link: https://www.econbiz.de/10001436212
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Sustainable sports fashion and consumption
Fung, Elaine; Liu, Rong - In: Consumer behaviour and sustainable fashion consumption, (pp. 39-67). 2019
Persistent link: https://www.econbiz.de/10011955778