Santos, Vasco; Dias, Álvaro Lopes; Ramos, Paulo; … - In: Wine Economics and Policy 11 (2022) 1, pp. 3-13
The aim of this paper is to evaluate the role of wine storytelling as an antecedent in the wine tourism experience … study analyses the combined use of five wine tourism experience dimensions as well the influence of storytelling as a key … tourist behavioural responses within visits to the wine cellars. Data were collected within two wine tourism settings in …