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Marketing peace for social transformation and global prosperity
Nedelea, Alexandru-Mircea (ed.); Nedelea, Marilena-Oana (ed.) - 2019
"This book examines the concept of peace marketing as a vehicle for social transformation and global prosperity. It explores the development of programs destined to impose and sustain some causes that may lead to the salvation of humanity from self-destruction and to live in peace and harmony on...
Persistent link: https://www.econbiz.de/10012745177
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Global food security: how marketing can help
Bell, David E. - In: Continuing to broaden the marketing concept : making …, (pp. 97-103). 2020
Persistent link: https://www.econbiz.de/10012320472
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What is and what is not social marketing : the challenge of reviewing the evidence
McDermott, Laura; Stead, Martine; Hastings, Gerard - 2008
Persistent link: https://www.econbiz.de/10003717558
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Conceptualising value creation for social change management
Russell-Bennett, Rebekah; Previte, Josephine; … - In: Australasian marketing journal 17 (2009) 4, pp. 211-218
Persistent link: https://www.econbiz.de/10003901760
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Social marketing research for global public health : methods and technologies
Evans, W. Douglas - 2016
Persistent link: https://www.econbiz.de/10011458661
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Sustainable behavioral governance : responsive regulation for innovation
Bizer, Kilian; Führ, Martin - 2015 - neue Ausg
Persistent link: https://www.econbiz.de/10010485648
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The brand that gave birth to a movement : the Born HIV Free campaign
Gonzalez, Claudia; Bogen, Jeremy - In: The journal of brand management : an international journal 20 (2012/13) 3, pp. 232-240
Persistent link: https://www.econbiz.de/10009703656
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Special issue on international issues in law and public policy
In: Journal of public policy & marketing : JPP & M ; an … 16 (1997) 1, pp. 1-125
Persistent link: https://www.econbiz.de/10001222538
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Social Marketing strategies to fight corruption
Kindra, Gurprit S. - In: New perspectives on combating corruption, (pp. 75-86). 1998
Persistent link: https://www.econbiz.de/10001449622
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Social marketing for public health : global trends and success stories
Cheng, Hong (contributor); Kotler, Philip (contributor);  … - 2011
Persistent link: https://www.econbiz.de/10003846406