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Vulnerability of international freight flows to shipping network disruptions : a multiplex network perspective
Calatayud, Agustina; Mangan, John; Palacin, Roberto - In: Transportation research / E : an international journal 108 (2017), pp. 195-208
Persistent link: https://www.econbiz.de/10011782036
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Earmarking and Partitioning : Increasing Saving by Low-Income Households
Soman, Dilip - 2010
This research examines the effects of earmarking money on savings by low-income consumers. In particular, the authors test two interventions that are designed to enhance the effects of earmarking: a) using a visual reminder of the savings goal and b) dividing the earmarked money into two parts....
Persistent link: https://www.econbiz.de/10013134845
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The Global Entry of New Pharmaceuticals : A Joint Investigation of Launch Window and Price
Verniers, I. - 2012
Research on the launch of new products in the international realm is scarce. The present paper is the first to document how launch window (difference in months between the first worldwide launch and the subsequent launch in a specific country) and launch price are interrelated and how regulation...
Persistent link: https://www.econbiz.de/10013114669
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Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments
Schumann, Jan Hendrik - 2012
Although professional service providers increasingly deliver their services globally, little is known about cross-cultural differences in customers' motivation to participate in service production. To address this lacuna, we survey a total of 2,284 banking customers in 11 countries on their...
Persistent link: https://www.econbiz.de/10013107753
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Marketing and the Global Financial Crisis (GFC) of 2008 : A Theoretical Analysis
Mishra, Debi - 2013
It is widely recognized that the Global Financial Crisis (GFC) of 2008 began when sub prime borrowers defaulted on loans made by sellers. Complex dependencies among various players in the mortgage industry further exacerbated this problem. For example, derivative products like mortgage backed...
Persistent link: https://www.econbiz.de/10013082541
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'Internet Based Viral Marketing for Global Competition : The Road Ahead'
Patel, Dr. Naresh K. - 2014
Persistent link: https://www.econbiz.de/10013067056
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What Goes Around Comes Around : The Impact of Marketing Alliances on Firm Risk and the Moderating Role of Network Density
Thomaz, Felipe - 2015
Although the value gained from partnership formation (through alliances) or through the firm's position in a network … marketing alliances and analyze whether the density of the firm's network of alliance partners moderates the risk exposure … levels, the interconnectedness of partners or density of a firm's network can cause idiosyncratic risk to increase, and the …
Persistent link: https://www.econbiz.de/10013015679
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How Common are Brand Extensions in Consumer Goods Markets? A Multi-Country Study
Dawes, John - 2020
Many studies discuss the proliferation of brand extensions (eg. Romeo, 1991; Han, 1998; Milberg, Whan Park and McCarthy, 1997), but there is a lack of academic research to show how common they really are. The present study documents the incidence of brand extensions in three geographic consumer goods...
Persistent link: https://www.econbiz.de/10012842233
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Recession Impact on Global Marketing Performance
Gomes, Anjali Mary - 2019
This paper is a theoretical review of the impact of recession to the marketing performance of the companies across the global market. The impact is determined qualitatively thru the examination of published papers. In the succeeding pages, the significant role of marketing is deliberately...
Persistent link: https://www.econbiz.de/10012892616
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Research on Consumer Behavior of Wine in Vietnam
Ha Nam Khanh, Giao - 2020
This study was conducted to find out the factors affecting the consumers' choice of wine in HoChiMinh City, Vietnam. The multiple regression model was not statistically significant for finding the relationship between the factors and the Money spent on wine, so discriminant analysis method was...
Persistent link: https://www.econbiz.de/10012822811