Be it Olympics or tennis or any other sport, we see that few countries always have greater representation on the medals tally. Tennis is a sport that demands a high level of hard work and investment not just in coaching, but also for its accessories. ATP and WTA are two professional bodies that...

Purpose: Culture plays a role in international trade much as it does in any other human activity. Attitudes and ways of life do matter even when a lucrative business opportunity exists, especially across national borders. This paper examines which aspects of culture give countries competitive...