Frontmatter -- Acknowledgments -- Contents -- Introduction -- 1 The Arts in a Market Economy -- 2 The Market for the Written Word -- 3 The Wealthy City as a Center for Western Art -- 4 From Bach to the Beatles: The Developing Market for Music -- 5 Why Cultural Pessimism? -- Notes -- Index

A Frenchman rents a Hollywood movie. A Thai schoolgirl mimics Madonna. Saddam Hussein chooses Frank Sinatra's "My Way" as the theme song for his fifty-fourth birthday. It is a commonplace that globalization is subverting local culture. But is it helping as much as it hurts? In this strikingly...

Intro -- Contents -- Introduction -- 1. The Arts in a Market Economy -- 2. The Market for the Written Word -- 3. The Wealthy City as a Center for Western Art -- 4. From Bach to the Beatles: The Developing Market for Music -- 5. Why Cultural Pessimism? -- Notes -- Index.