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This empirical study analyzes the cultural basis of the United States market response to imported Spanish products that seem to violate strongly-held cultural taboos. Survey responses were obtained from students in two contrasting majors, Art and Business, in two distinct cities and...
Persistent link: https://www.econbiz.de/10012026691
The purpose of this research is to investigate that whether Globalization, culture and purchase behavior differ across the three demographic factors (age, income and gender). Further study empirically substantiate that the globalization is impacting on consumer culture and purchase behavior of...
Persistent link: https://www.econbiz.de/10014039939
Persistent link: https://www.econbiz.de/10009566016
Widely explored in literature, yet it is unclear which food quality cues consumers find most relevant. The increasing …-social aspects as food quality indicators. Consequently, this study explores consumer evaluation of food quality and highlights the … role of environmental-social cues in food quality evaluation. A cross-national perspective was adopted, using a sample of …
Persistent link: https://www.econbiz.de/10013254633
The study investigates the peculiarities of place branding for Moscow. Recently the numbers of foreign tourists visiting Moscow have increased but the majority of them are over 40 years old. Since the population of most Western countries is ageing, this seems to be a conducive trend for Russian...
Persistent link: https://www.econbiz.de/10014138705
It only took an apple to fall on the head of Newton and what happened is history. Even though the book has nothing to do with physics we feel research effects business across the world as gravity affects life matter. Gravity is a key force behind the existence of life on earth, same way...
Persistent link: https://www.econbiz.de/10013125927
The early decades of the 21st Century may well become known in the annals of intellectual property development as the period when “everything old is new again.” There is one ancient doctrine that has not yet enjoyed a similar renaissance, despite its clear application to today's new, global,...
Persistent link: https://www.econbiz.de/10013086176
Objectives: To explore the determinants of consumer purchase intentions on foreign multi-sided e-commerce platforms (MSPs) within the context of the COVID-19 pandemic. Methods applied: The study relies on a survey of a representative sample of 810 Poles. Partial least squares structural equation...
Persistent link: https://www.econbiz.de/10013471289
Persistent link: https://www.econbiz.de/10010353709
Objective: The purpose of this paper is to identify the understanding and strategic importance of the country of origin (COO) and its dimensions from the perspective of the emerging market firms. Methods: A qualitative approach was applied using in-depth interviews with 11 informants from owners...
Persistent link: https://www.econbiz.de/10012171675