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"While originally the eclectic paradigm helped bring together and compare mainly economic theories of International Business (IB), today its greater value is as a framework that has the potential to enable us to relate to one another IB theories derived from ideas taken from different...
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Der globale Klimawandel ist eine der bedeutendsten Herausforderungen unserer Zeit. In diesem Zusammenhang wird auch die Rolle der Automobilindustrie kritisch hinterfragt. Dabei erheben insbesondere relevante Interessensvertreter wie Investoren oder Kunden Ansprüche an die Automobilindustrie....
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