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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022

Martínez-López, Francisco J. (ed.); … - International Conference on Research on National Brand … - 2022

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...

Persistent link: https://www.econbiz.de/10013203512

Advances in National Brand and Private Label Marketing : 10th International Conference, 2023

Gázquez-Abad, Juan Carlos (ed.); … - International Conference on Advances in National Brand … - 2023

retailers, store brand managers and national brand managers. The two-day event covered a wide range of topics from varied fields …

Persistent link: https://www.econbiz.de/10014281679

Store wars : the worldwide battle for mindspace and shelfspace, online and in-store

Thain, Greg - 2011 - 2nd ed (Online-Ausg.)

The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new …

Persistent link: https://www.econbiz.de/10011826949

Digital luxury retailing and the COVID-19 pandemic : a qualitative study

Colella, Giuseppe; Amatulli, Cesare - In: International journal of electronic marketing and … 13 (2022) 2, pp. 157-189

Persistent link: https://www.econbiz.de/10013255647

Online visual merchandising (VMD) of apparel web sites

Ha, Young; Kwon, Wi-Suk; Lennon, Sharron J. - In: Journal of fashion marketing and management 11 (2007) 4, pp. 477-493

Persistent link: https://www.econbiz.de/10003736072

The impact of fear on the effectiveness of customer empowerment-messages in online retailing

Atalay, A. Selin; El Kihal, Siham; Pfrang, Thilo - In: Psychology & marketing 39 (2022) 9, pp. 1677-1686

Persistent link: https://www.econbiz.de/10013465105

The effects of apologies for service failures in the global online retail

Sengupta, Sanchayan; Ray, Daniel; Trendel, Olivier; Van … - In: International journal of electronic commerce : IJEC 22 (2018) 3, pp. 419-445

Persistent link: https://www.econbiz.de/10011884544

Do country and culture influence online reviews? : an analysis of a multinational retailer's country-specific sites

Barbro, Patrick A.; Mudambi, Susan M.; Schuff, David - In: Journal of international consumer marketing 32 (2020) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10012200795

International journal of electronic marketing and retailing : IJEMR

Olney, Bucks. : Inderscience Enterprises Ltd. - 1.2006 -

Persistent link: https://www.econbiz.de/10003373936

International journal of electronic marketing and retailing : IJEMR

Olney, Bucks. : Inderscience Enterprises Ltd. - 1.2006/07 -

Persistent link: https://www.econbiz.de/10002933677

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