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Aim/purpose - Cultural differences play an influential role in driving tourism development and varying outcomes of … technology acceptance. The impact of ChatGPT on tourism is yet to be explored. Therefore, this study discussed how ChatGPT may … influence tourism development and management in different cultural contexts. Design/methodology/approach - Drawing specifically …
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Tourism microentrepreneurship is defined as the process of launching a new, or adding value to an existing, enterprise … with no more than five employees, providing tourism experiences, food, lodging or transportation, with the aim to support … the owner's livelihood and desired lifestyle. Volume 12 of Bridging Tourism Theory and Practice provides an overview of …
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