"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable...

Introduction : degrowth and tourism : implications and challenges / Linda Lundmark, Jundan Jasmine Zhang & C. Michael Hall -- Decommodification as a socially embedded practice : the example of lifestyle enterprise in animal-based tourism / Erika Andersson Cederholm & Carina Sjöholm -- Lifestyle...

Foreword / Carson Jenkins -- Reflections on 50 years of tourism and development / Carson Jenkins -- Section 1. Tourism as a development option -- Section 2. Policies and planning for tourism development -- Section 3. Innovation in tourism: rethinking the destination -- Section 4. Educational...

Dieses Handbuch beinhaltet 73 Beiträge von 76 Autorinnen und Autoren die versuchen das gesamte Feld der Freizeit- und Tourismusgeographie möglichst vollständig abzudecken. Es richtet sich an die Studierenden der Universitäten und Fachhochschulen sowie an die Praktikerinnen und Praktiker in...