"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that … techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with … tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for …

pt. 1. Tourism marketing theory : paradigms and perspectives -- pt. 2. Macromarketing and tourism -- pt. 3. Strategic … issues in tourism -- pt. 4. Advances in tourism marketing research -- pt. 5. Tourist consumer behaviour -- pt. 6. Micro …-marketing issues in tourism -- pt. 7. Destination marketing and branding issues -- pt. 8. Social and digital media marketing issues in …