This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media,...

1. Introduction: Wine destination management and marketing: critical success factors -- 2. Understanding the wine tourist markets’ motivations, travel constraints, and perceptions of destination attributes: a case study of winery visitors in Sardinia, Italy -- 3. Wine tourist’s perception of...

Prior literature on customer engagement has emphasized the benefits of customer engagement to the firm and mostly ignored the customers' perspective. In contrast, we argue that sustainability of data-driven customer engagement require a dynamic and iterative value generation process involving 1)...

This collection of papers represents a unique opportunity of sharing knowledge with researchers, bridging the fields of travel, tourism, information and communication technologies. This year's research papers and work in progress presentations cover topics including meta research and education,...

The Naples Forum on Service is a biennial research conference. The three past forums have been characterized by original and stimulating discussions upon the forum themes with the three scientific pillars represented by Service Dominant logic, Network & Systems Theory and Service Science (look...

Cover -- Title Page -- Copyright Page -- Contents -- List of Figures -- List of Tables -- List of Contributors -- List of Abbreviations and Acronyms -- Introduction -- PART 1 WEB 2.0: STRATEGIC AND OPERATIONAL BUSINESS MODELS -- 1 Introduction to Part 1 -- 2 Web 2.0 and Networks in Wine Tourism:...