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The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with...
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This book is a collection of recent essays offering fresh perspectives on the scope and future of intellectual property rights. The tripartite division of the book is designed to make this inter-disciplinary topic more accessible and intelligible to readers of diverse backgrounds. Part I...
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Dynamic Capabilities als Gradmesser der Anpassungsfähigkeit von Unternehmen -- Disruptive p.MsoNormal, li.MsoNormal, div.MsoNormal {margin:0cm;margin-bottom:.0001pt;font-size:12.0pt;font-family:'Times New Roman';} table.MsoNormalTable {font-size:10.0pt;font-family:'Times New Roman';} @page...
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policies for innovation and idea diffusion, including studies on Japan and the European Union.The second part takes a critical … foreign direct investment in innovation and idea diffusion, with studies on a wide range of cases using different, novel data … policies for innovation and idea diffusion, including studies on Japan and the European Union.The second part takes a critical …
Persistent link: https://www.econbiz.de/10009533709
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