This book gathers together some of the most up-to-date thinking in the growing field of innovation in services and more … particularly, in financial services. It explores the peculiarities of innovation in financial services firms and surrounding market … players, discusses the open nature of the innovation process, and analyses its success factors and its interplay with strategy …

Consumers are increasingly looking to invest in experiences rather than simply a product. With innovation research … approach for improving analysis of both experience and service innovation. This impressive book makes a substantial and … compelling contribution to research on the interdependencies between innovation, services and experiences. Split into clear and …