diversified firms like Apple, Microsoft, and Tencent, he concludes that video game companies flourish wherever they bring the same … level of creativity to business strategy as they do to game design. This style of business model innovation is illuminated … by case studies of how these companies have succeeded-or failed-to grow." …

Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who … likely to encourage sustainable innovation, as well as what a culture of innovation should look like. …

Making Innovation Las t considers the long term success of a firm. Authored by a trio of top international scholars who … likely to encourage sustainable innovation, as well as what a culture of innovation should look like. …