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The US beer industry : concentration, fragmentation, and a nexus with wine

Elzinga, Kenneth G. - In: Journal of wine economics 6 (2011) 2, pp. 217-230

Persistent link: https://www.econbiz.de/10009676099

Pilsner : how the beer of kings changed the world

Acitelli, Tom - 2020

"The remarkable story of the world's most popular style of beer, from its humble birth in a far corner of the Austrian … book shows how pilsner influenced everything from modern-day advertising and marketing to today's craft beer movement." …

Persistent link: https://www.econbiz.de/10012184045

Globalization in a glass : the rise of Pilsner beer through technology, taste and empire

Purinton, Malcolm F. - 2023

"The spread of Pilsner beer from its inception in 1842 clearly shows the changes wrought by globalization in an age of … Europe, the Americas, and Sub-Saharan Africa, this study traces the spread of industrial beer brewing in Europe from the late … 18th to the early 20th century to show how a single beer style became the global favourite through advances in science …

Persistent link: https://www.econbiz.de/10014253004

Death and re-birth of Alabama beer

White, Richard - In: Business history 58 (2016) 5/6, pp. 785-795

Persistent link: https://www.econbiz.de/10011603411

The globalization of guinness : marketing taste, transferring technology

Pilcher, Jeffrey - In: Jahrbuch für Wirtschaftsgeschichte 65 (2024) 1, pp. 17-35

Brewed in 50 countries and consumed in 150, Guinness Stout has become a global commodity. Although associated with Irish pubs and diasporic populations, it has also become popular in former British colonies of Africa and Southeast Asia. This article adopts a mobility studies perspective to show...

Persistent link: https://www.econbiz.de/10014555640