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This study aimed to provide an assessment of marketing on international business and to organize and classify the literature on marketing in order to clarify the importance of this tool and encourage future research in the projection of international business marketing (IBM) and the power of the...
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. These firms diverge from non-family counterparts in their internationalization strategies, yet they stand to gain … multifaceted influences shaping family firms' internationalization, encompassing positive and adverse dynamics. The integration of … institutional theory marks a recent shift in understanding family firm internationalization, encompassing institutional and economic …
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