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A defence of the new beer trade
Bishop, James - 1838
Persistent link: https://www.econbiz.de/10012333456
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Death and re-birth of Alabama beer
White, Richard - In: Business history 58 (2016) 5/6, pp. 785-795
Persistent link: https://www.econbiz.de/10011603411
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The globalization of guinness : marketing taste, transferring technology
Pilcher, Jeffrey - In: Jahrbuch für Wirtschaftsgeschichte 65 (2024) 1, pp. 17-35
Brewed in 50 countries and consumed in 150, Guinness Stout has become a global commodity. Although associated with Irish pubs and diasporic populations, it has also become popular in former British colonies of Africa and Southeast Asia. This article adopts a mobility studies perspective to show...
Persistent link: https://www.econbiz.de/10014555640
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The beer market and advertising expenditure
Heimonen, Kari; Uusitalo, Outi - In: Marketing intelligence & planning 27 (2009) 7, pp. 945-975
Persistent link: https://www.econbiz.de/10009526312
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Foster's Lager : from local beer to global icon
White, Leanne - In: Marketing intelligence & planning 27 (2009) 2, pp. 177-190
Persistent link: https://www.econbiz.de/10009526384
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Brewing, beer and pubs : a global perspective
Cabras, Ignazio (ed.); Higgins, David (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011378692
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Craft beer revolution : how a band of microbrewers is transforming the world's favorite drink
Hindy, Steve - 2015 - 1. pbk. ed.
Persistent link: https://www.econbiz.de/10011343111
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The US beer industry : concentration, fragmentation, and a nexus with wine
Elzinga, Kenneth G. - In: Journal of wine economics 6 (2011) 2, pp. 217-230
Persistent link: https://www.econbiz.de/10009676099
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Czech beer goes worldwide
Nagyova, Jana; Machkova, Hana - In: Understanding marketing : a European casebook, (pp. 139-147). 2000
Persistent link: https://www.econbiz.de/10001638966
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Beer Drinking Nations - The Determinants of Global Beer Consumption
Colen, Liesbeth - 2011
In this paper we analyze the evolution of beer consumption between countries and over time.Historically, there have … been major changes in beer consumption in the world. In recent times, per capita consumption has decreased in traditional … “beer drinking nations” while it increased strongly in emerging economies. Recently, China has overtaken the US as the …
Persistent link: https://www.econbiz.de/10013130703