To operate effectively in global markets, marketing managers need to understand that consumer response to globalization … to globalization through a cross-national survey on consumer support for a pan-European government policy aimed at …

. Taking as its core focus the trade war between the USA and China, this book focuses impact on the rest of the world …'s economies, and explores key areas including neo-protectionism, globalization and restricted trade, inflation volatility, FDI and …

for Asians. From outside in to inside out ; China's first-world seduction ; Malaysia and Indonesia : the greater Chinese … marketplace wherein the European Union and China compete with the United States to shape world order. This contest is hottest in …