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How Common are Brand Extensions in Consumer Goods Markets? A Multi-Country Study
Dawes, John - 2020
Many studies discuss the proliferation of brand extensions (eg. Romeo, 1991; Han, 1998; Milberg, Whan Park and McCarthy … incidence of brand extensions in three geographic consumer goods markets: US and UK and Australia. The study conducts a detailed … available in the online stores, appear in just a single product category. Of the remaining 25% of brands classified as brand …
Persistent link: https://www.econbiz.de/10012842233
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Faszination Marke : neue Herausforderungen an Markengestaltung und Markenpflege im digitalen Zeitalter
Schönberger, Angela (ed.); Stilcken, Rudolf (contributor) - 2001
Persistent link: https://www.econbiz.de/10001607576
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Markenkult : wie Waren zu Ikonen werden
Horx, Matthias (contributor); Wippermann, Peter (contributor) - 1995
Persistent link: https://www.econbiz.de/10000903778
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Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
Herbrand, Nicolai Oliver (contributor);  … - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003364979
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Designing a New Development Finance Institution for Infrastructure
Natarajan, Gulzar - 2020
Persistent link: https://www.econbiz.de/10012844324
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International research networks : determinants of country embeddedness
Graf, Holger; Kalthaus, Martin - 2016
We analyze the evolution of the international collaboration network in photovoltaic research. Using data on scientific publications for the period 1980-2015, we apply social network analysis to trace the evolution of the global network of countries and national research networks of...
Persistent link: https://www.econbiz.de/10011562623
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Chinese renewable energy technology exports : the role of policy, innovation and markets
Cao, Jing; Groba, Felix - 2013
Chinese companies have become major technology producers, with the largest share of their output exported. This paper examines the development of solar PV and wind energy technology component (WETC) exports from China and the competitive position of the country`s renewable energy industry. We...
Persistent link: https://www.econbiz.de/10009688455
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Integrating renewables in mining : review of business models and policy implications
Alova, Galina - 2018
Mining activities are energy-intensive and rely largely on fossil fuels to meet their energy demands. This exposes the mining sector to potential policy and regulatory risks, stemming from government efforts to shift the global economy to a low-emission development pathway, as envisaged by the...
Persistent link: https://www.econbiz.de/10011975851
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Photovoltaic Money
Mcbride, Timothy - 2019
A Global currency creation that is backed up by the electric energy potential within sunlight at every point on the surface of the earth averaged within each twenty four hour time frame-blocks as if all that energy potential stored. ( The Bank ) Each citizen of the earth could be issued a...
Persistent link: https://www.econbiz.de/10012863653