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Effective advertising self-regulation : a survey of current world practice and analysis of international patterns
Stridsberg, Albert B. - 1974
Persistent link: https://www.econbiz.de/10001581624
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Advertising works : papers from the IPA Advertising Effectiveness Awards. 1980
Broadbent, Simon (contributor) - 1981
Persistent link: https://www.econbiz.de/10000051805
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Märkte / PKW
Hamburg : Springer, Marketing-Anzeigen - Nachgewiesen 1985 - 2007
Persistent link: https://www.econbiz.de/10000618325
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BranchenBericht / PKW
Axel Springer AG - [Berlin] : Springer - 2008 - 2009; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10003794620
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Exploitation of the advertainment value potential
Shaqiri, Afrim - 2003 - 1. Aufl
Persistent link: https://www.econbiz.de/10001805108
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Der Wandel der Werbung im Spiegel der Kritik
Kollmann, Tobias - 1994 - 1. Aufl
Persistent link: https://www.econbiz.de/10000896877
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Annotated bibliography of generic commodity promotion research
Hurst, Susan J.; Forker, Olan D. - 1991 - Rev
Persistent link: https://www.econbiz.de/10000835184
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Strategies of advertising transferability in multinational marketing
Sheth, Jagdish N. - 1972
Persistent link: https://www.econbiz.de/10000726986