Gerhard Scherhorn ist Ordinarius des in Deutschland einzigen Lehrstuhls für Konsumtheorie und Verbraucherpolitik an der Universität Hohenheim. Aus Anlaß seiner Emeritierung im Frühjahr 1998 haben ihm seine Schülerinnen und Schüler diese Schrift gewidmet. -- In den Arbeiten von Gerhard...

Careful attention to choice architecture promises to open up new possibilities for reducing greenhouse gas emissions - possibilities that go well beyond, and that may supplement or complement, the standard tools of economic incentives, mandates, and bans. How, for example, do consumers choose...

Recent years have brought a gradual shift of responsibility for pension provisions, financial planning, health care and various insurances from governmental institutions and firms to individuals. To tackle this challenge, individuals need applied financial literacy and not merely theoretical...