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This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and...
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Vorwort von Dr. Fabian Heilemann -- Danksagung -- Zum Aufbau des Buches -- Mitarbeiterverzeichnis -- Einleitung von Prof. Dr. Anabel Ternès - Wie und warum man Gründer wird -- Teil I: Neue Medien und neue Kommunikation -- Teil II: Sozial und Nachhaltig – für einen guten Zweck -- Teil III:...
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How Entrepreneurs Do What They Do presents 13 case studies of knowledge intensive entrepreneurship. The book focuses on doing, in essence, what happens when entrepreneurs are engaging practically in venture creation processes. Case studies can be used as a key element in learning and...
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