The universality of design perception and response is tested using data collected from ten countries: Argentina, Australia, China, Germany, Great Britain, India, the Netherlands, Russia, Singapore, and the United States. A Bayesian, finite-mixture, structural-equation model is developed that...

The Internet can affect advertising expenditures through various channels. Although the traditional news media perceives the increase in Internet use as a challenge to their survival, the effect of the Internet on the assignment of advertising budgets across media outlets is unclear. For...