Despite revolutionizing the work of practicing economists by providing a direct link between neo-classical economic theory and revealed market preference data, Random Utility Theory has yet to guide research applications in global market sustainability. With the worldwide adverse socio-economic...

"This book seeks to re-define the role of the media in relaying information about current events within a modern context, determining what constitutes the proper presentation of a media event's importance given the ubiquity of media consumption"--Provided by publisher.