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A critical review of literature in the rising tide of social media towards promoting tourism
Kit-Yeng Sin; Abang Azlan Mohamad; Lo May Chiun - In: Enlightening tourism : ET ; a pathmaking journal 10 (2020) 2, pp. 270-305
Persistent link: https://www.econbiz.de/10012583758
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#StayHome today so we can #TravelTomorrow : tourism destinations' digital marketing strategies during the Covid-19 pandemic
Ketter, Eran; Avraham, Eli - In: Journal of travel and tourism marketing 38 (2021) 8, pp. 819-832
Persistent link: https://www.econbiz.de/10012649891
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Strategic marketing in tourism services
Tsiotsou, Rodoula H. (ed.) - 2012
Persistent link: https://www.econbiz.de/10013550506
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Special issue on "blogs and virtual communities in tourism"
Carson, Dean Bradley (contributor) - 2008
Persistent link: https://www.econbiz.de/10003696175
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Tourism and social media in the world : an empirical investigation
Asongu, Simplice; Odhiambo, Nicholas M. - 2018
The study examines the relationship between tourism and social media from a cross section of 138 countries with data …
Persistent link: https://www.econbiz.de/10011998532
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Social media in travel, tourism and hospitality : theory, practice and cases
Sigala, Marianna. - 2016
pt. 1. Web 2.0 : strategic and operational business models -- pt. 2. Web 2.0 : applications for marketing -- pt. 3. Web 2.0 : travellers' behaviour -- pt. 4. Web 2.0 : knowledge management and market research.
Persistent link: https://www.econbiz.de/10014498759
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Social Media in Travel, Tourism and Hospitality : Theory, Practice and Cases
Christou, Evangelos - 2016 - 1st ed
Introduction to Part 1 -- 2 Web 2.0 and Networks in Wine Tourism: The Case Studies of greatwinecapitals.com and … wineandhospitalitynetwork.com -- 3 Web 2.0 and Customer Involvement in New Service Development: A Framework, Cases and Implications in Tourism … Blogs: “Re-inventing” Tourism Communication -- PART 3 WEB 2.0: TRAVELLERS’ BEHAVIOUR -- 13 Introduction to Part 3 …
Persistent link: https://www.econbiz.de/10011909293
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Factors of digitalization of the marketing activitiy of tourist enterprises of Ukraine in the conditions of global digitalization
Barna, Marta; Melnyk, Iryna; Baran, Rostyslav - In: Baltic Journal of Economic Studies 7 (2021) 3, pp. 29-36
Persistent link: https://www.econbiz.de/10012615977
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Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh; Grewal, Dhruv; Sunder, Sarang; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
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Combating COVID-19 with digital marketing : strategies for the marketer
Chopra, Meenu; Saini, Neha - In: Globalization, deglobalization, and new paradigms in …, (pp. 213-231). 2021
Persistent link: https://www.econbiz.de/10012668172