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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Online food shopping reinvented : developing digitally enabled coping strategies in times of crisis
Fuentes, Christian; Samsioe, Emma; Östrup Backe, Josefine - In: The international review of retail, distribution and … 32 (2022) 2, pp. 130-150
Persistent link: https://www.econbiz.de/10013274187
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International and interdisciplinary perspectives in contemporary marketing : editorial
Manrai, Ajay K. - In: International journal of business and economics 14 (2015) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10011316518
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Twenty years of country-of-origin food labeling research : a review of the literature and implications for food marketing systems
Newman, Christopher L.; Turri, Anna M.; Howlett, Elizabeth - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 505-519
Persistent link: https://www.econbiz.de/10010467240
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Improved measurement for lifestyle concept : a "time" segmentation approach
Weeks, William A. - 1984
Persistent link: https://www.econbiz.de/10000701785
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Harnessing the power of the oh-so-social web
Bernoff, Josh; Li, Charlene - In: MIT sloan management review 49 (2007/08) 3, pp. 36-42
Persistent link: https://www.econbiz.de/10003714560
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Kulturgebundenes Konsumentenverhalten als Gestaltungsfaktor für das Marketing im Konsumgüterbereich
Nizet, Delia Myrna - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002109992
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Marketing from the trenches : perspectives on the road ahead
Papadopoulos, Nicolas G. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003424158
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Global Internet marketing: consumer decision making and managerial implications
Chao, Paul - In: Trends im internationalen Management : Strategien, …, (pp. 479-491). 2001
Persistent link: https://www.econbiz.de/10003445232