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pt. 1. Why ethnic marketing? -- pt. 2. Processes of ethnic cultural change, socialization and technology -- pt. 3 … targeting -- pt. 6. Advertising -- pt. 7. Ethical and public policy issues in ethnic marketing. …
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-- Ethnoconsumerism: a new paradigm to study cultural and cross-cultural consumer behavior / Alladi Venkatesh -- Marketing and the … -- Blurred borders: local and global consumer culture in Northern Ireland / Thomas M. Wilson -- Marketing developing society …Perspectives on ethnicity, nationalism, and cultural identity / Janeen Arnold Costa, Gary J. Bamossy …
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becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and … are addressed in this detailed volume, which examines critical multicultural marketing issues at various geographic …
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Humankind has entered a new "urban era", where the majority of the population lives in urban areas. It is, therefore, not surprising that sustainable urban development has become an integral pillar of the 2030 Agenda for Sustainable Development, including the adoption of a specific goal...
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