Despite revolutionizing the work of practicing economists by providing a direct link between neo-classical economic theory and revealed market preference data, Random Utility Theory has yet to guide research applications in global market sustainability. With the worldwide adverse socio-economic...

Introduction: the next generation -- Co-viewing the future: transgenerational marketing in post-network television -- "Share your universe": generation, gender, and the Marvel dad -- Junior executives: producing adult professionalism in children's media industries -- I've got a golden ticket!?...

This study explores and observe the motivations of youth in digital culture which influence them to follow and interact with brands on digital media through netnography. This technique try to adopt patron notion of youth in digital culture which influence them for youth follow brands official...