Purpose - The consumer competence concept is loaded with ambiguity in the academic as well as in the public use of the term. The purpose of this paper was to examine the concept theoretically and empirically.Methodology/Approach - Consumer socialization theories were compared and combined for...

It is commonly believed that during adolescence children become increasingly influenced by peers at the expense of parents. To test the strength of this tendency with regards to healthy eating (fruit and vegetable intake), a survey was completed by 757 adolescent-parent dyads. Our theoretical...

This article aims to examine young consumers’ perceptions of healthy eating, contexts where healthy or unhealthy eating are practiced, and their evaluation of regulatory measures that discourage the consumption of unhealthy foods in two different markets. A convenience sampled survey was...