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Consumer behaviour
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Haverila, Matti J.
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Haverila, Kai
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Haverila, Matti
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International journal of business excellence : IJBEX
2
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Gender-based behavioural segmenting of the cellphone youth market
Haverila, Matti J.
;
Haverila, Kai C.
;
McLaughlin, Caitlin
- In:
International journal of business excellence : IJBEX
23
(
2021
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10012506633
Saved in:
2
Behavioral aspects of cell phone usage among youth : an exploratory study
Haverila, Matti
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
4
,
pp. 310-325
Persistent link: https://www.econbiz.de/10009425043
Saved in:
3
Customer satisfaction and repurchase intent in the cellphone product-market among adolescents and young adults
Haverila, Matti J.
;
Haverila, Kai
- In:
International journal of business excellence : IJBEX
28
(
2022
)
2
,
pp. 188-208
Persistent link: https://www.econbiz.de/10014234623
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