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Differential attention to attributes in utility-theoretic choice models

Cameron, Trudy Ann; DeShazo, J. R. - In: Journal of choice modelling 3 (2010) 3, pp. 73-115

We show in a theoretical model that the benefit from additional attention to the marginal attribute within a choice set depends upon the expected utility loss from making a suboptimal choice if it is ignored. Guided by this analysis, we then develop an empirical method to measure an individual's...

Persistent link: https://www.econbiz.de/10011367234