The wine industry, considered to be male-dominated, has seen a growing share of women winemakers. Using a randomized … online experiment, we investigate how the producer's gender influences consumers' willingness to pay for the wine. Gender can … be identified either from the first name of the producer or from a gendered group of wine producers. Using a Tobit and a …

Consumer segmentation is very relevant in the design of wine marketing strategies. Previous studies showed that there … is a relationship between the consump-tion situation and the willingness to pay for a bottle of wine. In this sense, the … consumers and further improve the knowledge of wine marketeers and deci-sion makers in the wine industry about them. …

The wine industry has faced various environmental and social challenges. On the demand side, consumer demand for … sustainable wines has been increasing but, to date, it is unknown whether consumers perceive wine companies' efforts to obtain …, sustainable wine production is increasing but producers report a lack of information to engage and select their SD strategy. This …

This study analyzes consumer preferences for wine in Prishtina, Kosovo - a transition country in the Balkans, which is … making efforts to withstand to the competition pressure from the traditional neighboring wine producing countries. With the … wine consumer preferences based on wine type (white vs. red), origin (domestic vs. imported), taste (sweet vs. dry) and …