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Zero, Not Always a Special Price : 330,000 Consumer Drug Choices Give No Support for the Zero-price Effect
Ching, Andrew T. - 2020
We use Swedish data on 330,000 consumer choices of medically equivalent drugs to study the zero-price effect first …, all consumers face the same price-differences between generic substitutes and that about a fifth of the consumers pay a … zero price if they choose the cheapest substitute. Using both regression discontinuity designs and discrete choice models …
Persistent link: https://www.econbiz.de/10012849244
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Measurement of Consumer Preferences for Bucket Pricing Plans with Different Service Attributes
Schlereth, Christian - 2013
A bucket pricing plan charges a periodic (usually monthly) fixed price that allows consumers to use the service up to a …
Persistent link: https://www.econbiz.de/10013092482
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Bidding Frenzy : Speed of Competitor Reaction and Willingness to Pay in Auctions
Häubl, Gerald - 2018
This research examines how the intensity of the dynamic competitive interaction with other bidders in ascending auctions influences consumers' willingness to pay for auctioned products. It focuses on one important aspect of this interaction – the speed of competitor reaction. The key...
Persistent link: https://www.econbiz.de/10012907025
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Paying for open access
Stich, Lucas; Spann, Martin; Schmidt, Klaus M. - 2021
“Top 5” economics journals. Second, a field experiment at four different open access medical journals elicits authors’ self …
Persistent link: https://www.econbiz.de/10012500292
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Willingness to Pay for Advice : The Role of Rational and Experiential Processing
Godek, John; Murray, Kyle B. - 2013
Everyday, millions of decision makers receive advice from one or more sources. Although research has addressed some of the issues concerning how people take and use advice that they are given, less is known about the psychological processes that underlie decision makers' willingness to pay for...
Persistent link: https://www.econbiz.de/10014047840
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Warm glow and consumers' valuation of ethically certified products
Iweala, Sarah; Spiller, Achim; Nayga, Rodolfo M.; … - In: Q open : a journal of agricultural, climate, … 2 (2022) 2, pp. 1-21
A number of self-beneficial motives can trigger pro-environmental and prosocial behavior of individuals. We focus on the role of the warm glow of giving-the personal benefit people experience when doing good irrespective of the consequences-in the valuation of ethically certified food products....
Persistent link: https://www.econbiz.de/10013486110
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When being wasteful appears better than feeling wasteful
Zultan, Ro'i; Bar-Hillel, Maya; Guy, Nitsan - 2010
"Waste not want not" expresses our culture's aversion to waste. "I could have gotten the same thing for less" is a sentiment that can diminish pleasure in a transaction. We study people's willingness to "pay" to avoid this spoiler. In one scenario, participants imagined they were looking for a...
Persistent link: https://www.econbiz.de/10008779919
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High correlation between net promoter score and the development of consumers' willingness to pay : (empirical evidence from European mobile markets)
Jeanjean, François - 2011
This paper shows that the correlation between the Net Promoter Score and consumers' Willingness To Pay in five European mobile markets is very strong. The Net Promoter Score is provided by a survey and the Willingness To Pay is calculated using the "Spokes Model" which is an economic model based...
Persistent link: https://www.econbiz.de/10009375128
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Are riding club members willing to pay or work for an overall quality improvement?
Kiefer, Stephanie - 2014
This study examines the willingness-to-pay (WTP) and the willingness-to-work (WTW) of German riding club members for an overall quality improvement. Therefore, German riding club members were asked via an online questionnaire. As far as the author knows, this study is the first to include the...
Persistent link: https://www.econbiz.de/10010237660
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Measuring Willingness to Pay by Means of the Trade-Off between Free Available Cash and Specific-Purpose Vouchers
Lieven, Theo - 2013
Primarily because of the hypothetical character of interview situations, respondents are often unable to state their true willingness to pay (WTP). This inability results in the so-called hypothetical bias. To address this bias, incentive-compatible methods have been proposed, but such methods...
Persistent link: https://www.econbiz.de/10013072917