willingness to pay (WTP) are sensitive to time pressure and cognitive load levels in practice. An experiment with 233 students is … load levels. Results show that increasing cognitive load could significantly reduce consumers’ WTP for organic food; and … time pressure does not have significant impact on WTP values. Such results remind us of being particularly cautious about …

present a brief introduction of the payment card approach and introduce several methods to estimate the WTP with payment cards …, which we subsequently use to estimate WTP values regarding green vegetables, green meat and green eggs in China. Our results … indicate that consumers in big cities are willing to pay a higher premium for green food and that WTP values are relatively …

contingent valuation surveys that elicit the willingness to pay (WTP) for mortality risk reductions. We examine the importance of … response effects, and internal validity of the WTP responses. We illustrate the importance of these factors using dichotomous …-choice and open-ended WTP data from four recent contingent valuation surveys. …

. Therefore, the aim of this study is to estimate the willingness-to-pay (WTP) among the community of the Pomeranian region, in …. The results of the study show that the average value of WTP for the whole sample was 6.71 EUR2012, while the aggregate … value for the whole region was 15.4 million EUR2012. The regression analysis showed that the level of WTP is determined in …