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Markenwirkung von Sponsoring : eine Zeitreihenanalyse am Beispiel des Formel-1-Engagements eines Automobilherstellers
Woisetschläger, David - 2006 - 1. Aufl.
Klappentext: Sponsoring zählt zu den etablierten Instrumenten der Markenkommunikation. Angesichts der Kostenexplosion in vielen Bereichen ist die Kontrolle der Sponsoringeffektivität eine dringliche Aufgabe. Bisherige Forschungsarbeiten sind allerdings häufig undifferenziert und...
Persistent link: https://www.econbiz.de/10003398401
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Forecasting football match results in national league competitions using score-driven time series models
Koopman, Siem Jan; Lit, Rutger - In: International journal of forecasting 35 (2019) 2, pp. 797-809
Persistent link: https://www.econbiz.de/10012300729
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Forecasting football match results in national league competitions using score-driven time series models
Koopman, Siem Jan S.J.; Lit, Rutger - 2017
We develop a new dynamic multivariate model for the analysis and the forecasting of football match results in national league competitions. The proposed dynamic model is based on the score of the predictive observation mass function for a high-dimensional panel of weekly match results. Our main...
Persistent link: https://www.econbiz.de/10011688523
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Markenwirkung von Sponsoring : Eine Zeitreihenanalyse am Beispiel des Formel 1-Engagements eines Automobilherstellers
Woisetschläger, David (contributor) - 2006
Klappentext: Sponsoring zählt zu den etablierten Instrumenten der Markenkommunikation. Angesichts der Kostenexplosion in vielen Bereichen ist die Kontrolle der Sponsoringeffektivität eine dringliche Aufgabe. Bisherige Forschungsarbeiten sind allerdings häufig undifferenziert und...
Persistent link: https://www.econbiz.de/10013516653
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The nonlinear behavior of competition : the impact of talent compression on competition
Schmidt, Martin B. - In: Journal of population economics 22 (2009) 1, pp. 57-74
Persistent link: https://www.econbiz.de/10003781898
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Sports gambling as consumption : evidence from demand for sports lottery
Mao, Luke Lunhua; Zhang, James J.; Connaughton, Daniel P. - In: Sport management review 18 (2015) 3, pp. 436-447
Persistent link: https://www.econbiz.de/10011381892
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Historical time series perspectives on competitive balance in NCAA division I basketball
Mills, Brian M.; Salaga, Steven - In: Journal of sports economics 16 (2015) 6, pp. 614-646
Persistent link: https://www.econbiz.de/10011336528
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Competitive balance : time series lessons from the English Premier League
Yi, Yŏng-hun; Fort, Rodney - In: Scottish journal of political economy : the journal of … 59 (2012) 3, pp. 266-282
Persistent link: https://www.econbiz.de/10009621640
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A dynamic bivariate poisson model for analysing and forecasting match results in the English premier league
Koopman, Siem Jan; Lit, Rutger - 2012
Persistent link: https://www.econbiz.de/10009722968
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Studying the Golden Generations' effects and the changes in the competitive balance of the Portuguese Soccer League
Mourão, Paulo Reis; Cima, César Costa - In: International journal of sport finance 10 (2015) 1, pp. 42-61
Persistent link: https://www.econbiz.de/10010489469