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What happens to demand if a magazine launches a website? This question is empirically analyzed for the German women's magazine market, a particularly large segment of the German magazine where fierce competition is reigning. Models for differentiated product demand are estimated on panel data...
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's magazines observed between 1998 and 2001 are used in the GMM estimation. Main findings are that my estimated marginals cost …: magazines, cost estimation, GMM estimation, website provision …
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