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Zeitschrift
Marketing management
49
Marketingmanagement
49
Marketing
39
Marketing theory
9
Marketingtheorie
9
Market research
7
Marktforschung
7
Betriebswirtschaftslehre
5
Business economics
5
Deutschland
4
Germany
4
Kommunikation
4
Brand management
3
Communication
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Selling
3
Verkauf
3
Anzeigenwerbung
2
Brand
2
Distribution channel
2
Einzelhandel
2
Markenartikel
2
Retail trade
2
Schweiz
2
Strategisches Management
2
Theorie
2
Theory
2
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2
Vertriebsweg
2
Welt
2
World
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Advertising effects
1
Advertising industry
1
Advertising media
1
Advertising planning
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Journal
7
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Graue Literatur
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English
5
German
2
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Österreichische Gesellschaft für Absatzwirtschaft
1
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ECONIS (ZBW)
7
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1
Journal
of strategic marketing
1993-: Abingdon : Taylor & Francis
;
anfangs: London : …
-
1.1993 -
Persistent link: https://www.econbiz.de/10000547766
Saved in:
2
Der Markt : international
journal
of marketing
Österreichische Gesellschaft für Absatzwirtschaft
-
Wien : Österr. Ges. für Absatzwirtschaft
;
Wien : Springer
;
…
-
[1.]1962 - [18.]1979 = Nr. 1-72; 19.1980 - 47.2008 = …
Persistent link: https://www.econbiz.de/10000355445
Saved in:
3
Kommunikations-Analyse : Frauen in Deutschland ; Einstellungen, Marken, Medien
Hamburg : Gruner + Jahr
-
1.1984 - 8.1998; 2000 - 2012; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000434188
Saved in:
4
Journal
of marketing management : MM
Abingdon : Routledge, Taylor & Francis Group
;
anfangs: …
;
…
-
1.1985 -
Persistent link: https://www.econbiz.de/10000446384
Saved in:
5
Journal
of marketing communications
Abingdon : Taylor & Francis
;
anfangs: London : Chapman …
-
1.1995 -
Persistent link: https://www.econbiz.de/10000588148
Saved in:
6
Journal
of marketing communications
London : Routledge
-
1.1995 -
Persistent link: https://www.econbiz.de/10001514618
Saved in:
7
Journal
of strategic marketing
London : Routledge
-
1.1993 -
Persistent link: https://www.econbiz.de/10001514644
Saved in:
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