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~subject:"Zentralafrika"
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Zentralafrika
Consumer behaviour
8
Konsumentenverhalten
7
Africa
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Firm performance
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Afrika
3
Business start-up
3
Entrepreneurship
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Entrepreneurship approach
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Sub-Saharan Africa
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Subsahara-Afrika
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Unternehmensgründung
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Bibliometrics
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Bibliometrie
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Central Africa
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Culture
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Customer satisfaction
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Customer satisfaction outcomes
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Developing countries
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Digitalisierung
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Digitization
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Enterprise
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Entrepreneurs
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Female entrepreneurship
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Frauen
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Ghana
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Innovation commercialization capability
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Kundenzufriedenheit
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Market orientation
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Marketing
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Middle East
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Organizational performance
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Perceptions
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Product innovation
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Public sector
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Supply chain
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Darley, William K.
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Blankson, Charles
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Luethge, Denise J.
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Journal of African business
1
Journal of global marketing
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ECONIS (ZBW)
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Increasing Sub-Saharan Africa's share of foreign direct investment : public policy challenges, strategies, and implications
Darley, William K.
- In:
Journal of African business
13
(
2012
)
1/3
,
pp. 62-69
Persistent link: https://www.econbiz.de/10009710191
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2
Culture and international marketing : a sub-Saharan African context
Darley, William K.
;
Luethge, Denise J.
;
Blankson, Charles
- In:
Journal of global marketing
26
(
2013
)
4
,
pp. 188-202
Persistent link: https://www.econbiz.de/10010199649
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