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Behaviorally targeted location-based mobile marketing

Bernritter, Stefan F.; Ketelaar, Paul E.; Sotgiu, Francesca - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 677-702

Persistent link: https://www.econbiz.de/10012587383

Imagery usage in non-profit advertisements : a case for millennial consumers

Blewitt, J. C.; Mckiernan, Kyle - In: International journal of social entrepreneurship and … 6 (2021) 1, pp. 72-81

Persistent link: https://www.econbiz.de/10012697105

The effectiveness of contextual competitive targeting in conjunction with promotional incentives

Song, Yiping; Phang, Chee Wei; Yang, Shuai; Luo, Xueming - In: International journal of electronic commerce : IJEC 22 (2018) 3, pp. 349-385

Persistent link: https://www.econbiz.de/10011884539

Die wahrgenommene Dynamik des Kommunikators und Einstellungen der Rezipienten

Gierl, Heribert; Praxmarer-Carus, Sandra - In: Marketing : ZFP ; journal of research and management 23 (2001) 4, pp. 236-251

Persistent link: https://www.econbiz.de/10001655215

Walls have ears : word-of-mouth diffusions in targeted promotions decrease targeted customer retention

Chang, Yaping; Li, Xinlan; Wang, Xingyu - In: Psychology & marketing 40 (2023) 12, pp. 2711-2727

Persistent link: https://www.econbiz.de/10014432535

Advertising targeting young children : an overview of 10 years of research : 2006-2016

De Jans, Steffi; Van de Sompel, Dieneke; Hudders, Liselot; … - In: International journal of advertising : the review of … 38 (2019) 2, pp. 173-206

Persistent link: https://www.econbiz.de/10012200218

Identity distancing and targeted advertisements : the black sheep effect

Harmon-Kizer, Tracy R. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 321-348

Persistent link: https://www.econbiz.de/10011532969

Targeted advertising and social status

Vikander, Nick - 2010

This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A … monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth. Advertising …

Persistent link: https://www.econbiz.de/10011382751

The influence of advertising on children's buying behaviour : a case study in Slovakia

Hajduova, Zuzana; Hutmanova, Nikoleta; Jusko, Lubor; … - In: Marketing i menedžment innovacij : m&mi (2021) 3, pp. 199-210

Persistent link: https://www.econbiz.de/10013162684

Competitive target advertising and consumer data sharing

Zhao, Xia; Xue, Ling - In: Journal of management information systems : JMIS 29 (2012/13) 3, pp. 189-222

Persistent link: https://www.econbiz.de/10009740981

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