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Advertising empirical generali...
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Zielgruppe
Werbung
13,854
Advertising
11,323
Empirische Methode
4,138
Empirical method
4,057
Werbewirkung
3,890
Advertising effects
3,829
Consumer behaviour
3,246
Konsumentenverhalten
3,140
Internet marketing
1,863
Online-Marketing
1,862
Theorie
1,797
Theory
1,741
Deutschland
1,596
advertising
1,406
USA
1,345
United States
1,174
Germany
1,133
Marketing
1,032
Brand management
839
Markenführung
818
Marketingmanagement
700
Marketing management
683
Social Web
620
Social web
619
Markenimage
504
Brand image
501
Preismanagement
486
Pricing strategy
486
Markenartikel
461
Wettbewerb
433
Internet
397
Großbritannien
384
Brand
380
United Kingdom
350
Target group
346
Competition
341
China
339
Werbewirtschaft
323
Werbepsychologie
306
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Undetermined
132
Free
51
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Article
251
Book / Working Paper
108
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Article in journal
223
Aufsatz in Zeitschrift
223
Aufsatz im Buch
28
Book section
28
Graue Literatur
16
Non-commercial literature
16
Arbeitspapier
13
Working Paper
13
Hochschulschrift
8
Collection of articles of several authors
5
Sammelwerk
5
Aufsatzsammlung
4
Conference paper
4
Konferenzbeitrag
4
Thesis
3
Case study
2
Fallstudie
2
Konferenzschrift
2
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2
Übersichtsarbeit
2
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Dissertation u.a. Prüfungsschriften
1
Glossar enthalten
1
Glossary included
1
Lehrbuch
1
Mehrbändiges Werk
1
Multi-volume publication
1
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1
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1
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1
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Language
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English
321
German
36
Undetermined
2
Author
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Hudders, Liselot
9
Buijzen, Moniek
7
Rozendaal, Esther
6
Cauberghe, Veroline
5
De Jans, Steffi
5
Galeotti, Andrea
5
Reijmersdal, Eva A. van
5
Bakir, Aysen
4
Pelsmacker, Patrick de
4
Pepall, Lynne
4
Puntoni, Stefano
4
Van de Sompel, Dieneke
4
Zhang, Jianqiang
4
Acquisti, Alessandro
3
An, Soontae
3
Carlson, Les
3
Cassia, Fabio
3
Mei, Shue
3
Moraga-González, José Luis
3
Nicolini, Valentina
3
Reiff, Joseph
3
Shin, Jiwoong
3
Soni, Pavleen
3
Stafford, Marla Royne
3
Vanwesenbeeck, Ini
3
Zhang, Kaifu
3
Zhong, Weijun
3
Antioco, Michael
2
Bernardin, Lidwine
2
Bruhn, Manfred
2
Burguet, Roberto
2
Bušljeta Banks, Ivana
2
Castonguay, Jessica
2
Cauberghe, Verolien
2
Cheng, Hong
2
Deng, Yiting
2
Evans, Nathaniel J.
2
Evensen, Charlotte Bjørnhaug
2
Foerderer, Jens
2
Frey, Albert Wesley
2
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Institution
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Axel Springer Verlag, Marketing Anzeigen
1
Bayerische Akademie für Werbung und Marketing
1
European Advertising Academy
1
ICORIA <12., 2013, Zagreb>
1
Nomos Verlagsgesellschaft
1
OECD
1
OECD / Committee on Consumer Policy
1
Otto-Friedrich-Universität Bamberg
1
Springer Fachmedien Wiesbaden
1
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Published in...
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Journal of advertising : official publication of the American Academy of Advertising
21
Young consumers : insight and ideas for responsible marketers
20
International journal of advertising : the quarterly review of marketing communications
13
International journal of advertising : the review of marketing communications
8
Journal of advertising research
8
International journal of consumer studies
6
Journal of marketing communications
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Health marketing quarterly
4
Journal of advertising
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of food products marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of current issues and research in advertising : JCIRA
3
Journal of promotion management : JPM
3
Operations research
3
Review of industrial organization : RIO
3
Anthropology and business
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
CESifo working papers
2
Central European business review : CEBR
2
Discussion paper / Tinbergen Institute
2
ERIM Report Series Reference
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
European journal of marketing
2
Journal of business ethics : JOBE
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of international consumer marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Psychology & marketing
2
Research
2
Sydney Law School Research Paper
2
Testimonial advertising in the American marketplace : emulation, identity, community
2
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Source
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ECONIS (ZBW)
350
USB Cologne (EcoSocSci)
9
Showing
1
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359
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1
Applying the environmental propensity framework : a segmented approach to hybrid electric vehicle marketing strategies
Oliver, Jason D.
;
Rosen, Deborah E.
- In:
Journal of marketing theory and practice
18
(
2010
)
4
,
pp. 377-393
Persistent link: https://www.econbiz.de/10008666966
Saved in:
2
Changing family dynamics : a force of change for the family-resort industry?
Brey, Eric T.
;
Lehto, Xinran Y.
- In:
International journal of hospitality management
27
(
2008
)
2
,
pp. 241-248
Persistent link: https://www.econbiz.de/10003687487
Saved in:
3
African American consumers' evaluations of ethnically primed advertisements
Zúñiga, Miguel A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 94-101
Persistent link: https://www.econbiz.de/10011453879
Saved in:
4
Die Zielgruppe 50plus im Hinblick auf Akzeptanz und Nutzung technischer Produkterrungenschaften : eine aktuelle Bestandsaufnahme und Herausforderungen für das Marketing
Wiedmann, Klaus-Peter
;
Siebels, Astrid
;
Janßen, Nina
-
2007
Persistent link: https://www.econbiz.de/10003631718
Saved in:
5
Empirische Personalforschung für wie viel Prozent?
Nienhüser, Werner
- In:
Geschenkt wird einer nichts - oder doch? : Festschrift …
,
(pp. 31-36)
.
2012
Persistent link: https://www.econbiz.de/10011648222
Saved in:
6
Zuschauernachfrage von Teamsportarten in ressourcenschwachen Umfeldern : Evidenz und Managementstrategien zum Frauenfußball
Reichel, Kristoff
-
2020
Persistent link: https://www.econbiz.de/10012173112
Saved in:
7
Wer kauft Bio? : zielgruppenspezifische Motive für den Kauf von Biolebensmitteln
Baranek, Elke
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003498257
Saved in:
8
Getting the focus right : New Zealand baby boomers and advertisements for glasses
FitzPatrick, Mary
;
King, Chloe
;
Davey, Janet
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10010196469
Saved in:
9
Cheap-talk
advertising
and misrepresentation in vertically differentiated markets
Gardete, Pedro M.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
Saved in:
10
Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
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