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~subject:"Zielgruppe"
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Zielgruppe
Werbung
13,887
Advertising
9,824
Werbewirkung
3,816
Advertising effects
3,762
Konsumentenverhalten
2,892
Consumer behaviour
2,886
Online-Marketing
1,797
Internet marketing
1,792
Theorie
1,375
Theory
1,344
Deutschland
926
USA
908
Marketing
795
United States
756
Markenführung
739
Brand management
735
advertising
651
Marketingmanagement
643
Marketing management
624
Social Web
553
Social web
552
Germany
473
Preismanagement
460
Pricing strategy
460
Markenimage
452
Brand image
440
Markenartikel
429
Wettbewerb
399
Brand
348
Target group
333
Werbewirtschaft
317
Competition
297
Werbepsychologie
296
Öffentlichkeitsarbeit
287
Advertising industry
281
Vereinigte Staaten
277
Internet
269
Spieltheorie
269
Psychology of advertising
267
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Online availability
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Undetermined
128
Free
51
Type of publication
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Article
241
Book / Working Paper
105
Type of publication (narrower categories)
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Article in journal
214
Aufsatz in Zeitschrift
214
Aufsatz im Buch
27
Book section
27
Graue Literatur
15
Non-commercial literature
15
Arbeitspapier
13
Working Paper
13
Hochschulschrift
6
Collection of articles of several authors
5
Sammelwerk
5
Aufsatzsammlung
4
Conference paper
4
Konferenzbeitrag
4
Thesis
3
Case study
2
Fallstudie
2
Konferenzschrift
2
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Dissertation u.a. Prüfungsschriften
1
Glossar enthalten
1
Glossary included
1
Lehrbuch
1
Mehrbändiges Werk
1
Multi-volume publication
1
Reprint
1
Systematic review
1
Textbook
1
Umfrage
1
Übersichtsarbeit
1
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Language
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English
312
German
32
Undetermined
2
Author
All
Hudders, Liselot
9
Buijzen, Moniek
6
Cauberghe, Veroline
5
De Jans, Steffi
5
Galeotti, Andrea
5
Rozendaal, Esther
5
Bakir, Aysen
4
Pelsmacker, Patrick de
4
Pepall, Lynne
4
Puntoni, Stefano
4
Reijmersdal, Eva A. van
4
Van de Sompel, Dieneke
4
Zhang, Jianqiang
4
Acquisti, Alessandro
3
An, Soontae
3
Carlson, Les
3
Cassia, Fabio
3
Mei, Shue
3
Moraga-González, José Luis
3
Nicolini, Valentina
3
Reiff, Joseph
3
Shin, Jiwoong
3
Stafford, Marla Royne
3
Vanwesenbeeck, Ini
3
Zhang, Kaifu
3
Zhong, Weijun
3
Antioco, Michael
2
Bernardin, Lidwine
2
Bruhn, Manfred
2
Burguet, Roberto
2
Bušljeta Banks, Ivana
2
Castonguay, Jessica
2
Cauberghe, Verolien
2
Cheng, Hong
2
Deng, Yiting
2
Evans, Nathaniel J.
2
Evensen, Charlotte Bjørnhaug
2
Foerderer, Jens
2
Frey, Albert Wesley
2
Hariharan, Vijay Ganesh
2
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Institution
All
Axel Springer Verlag, Marketing Anzeigen
1
Bayerische Akademie für Werbung und Marketing
1
European Advertising Academy
1
ICORIA <12., 2013, Zagreb>
1
Nomos Verlagsgesellschaft
1
OECD
1
OECD / Committee on Consumer Policy
1
Otto-Friedrich-Universität Bamberg
1
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Published in...
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Journal of advertising : official publication of the American Academy of Advertising
20
Young consumers : insight and ideas for responsible marketers
20
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
8
Journal of advertising research
8
International journal of consumer studies
6
Journal of marketing communications
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Health marketing quarterly
4
Journal of advertising
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of food products marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of current issues and research in advertising : JCIRA
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Operations research
3
Review of industrial organization : RIO
3
Anthropology and business
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
CESifo working papers
2
Central European business review : CEBR
2
Discussion paper / Tinbergen Institute
2
ERIM Report Series Reference
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
European journal of marketing
2
Journal of business ethics : JOBE
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of strategic marketing
2
Psychology & marketing
2
Sydney Law School Research Paper
2
Testimonial advertising in the American marketplace : emulation, identity, community
2
The Rand journal of economics
2
The journal of consumer marketing
2
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Source
All
ECONIS (ZBW)
337
USB Cologne (EcoSocSci)
9
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1
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1
Advertising
Heath, Ray Brian
-
1968
Persistent link: https://www.econbiz.de/10000615396
Saved in:
2
Speaking of advertising
Wright, John Sherman
(
ed.
);
Warner, Daniel S.
(
ed.
)
-
1963
Persistent link: https://www.econbiz.de/10000595600
Saved in:
3
Medienkonkurrenz auf dem Werbemarkt : Zielgruppendifferenzierung in der Angebotsstrategie der Werbeträger Presse, Rundfunk und Fernsehen
Korff-Sage, Kirsten
-
1999
Persistent link: https://www.econbiz.de/10000681792
Saved in:
4
Advertising
Cohen, Dorothy
-
1972
Persistent link: https://www.econbiz.de/10000674669
Saved in:
5
Zielgruppen im Reisemarkt
1986
Persistent link: https://www.econbiz.de/10000422877
Saved in:
6
Advertising
Mandell, Maurice Ira
-
1968
Persistent link: https://www.econbiz.de/10000568063
Saved in:
7
Advertising
Norris, James S.
-
1984
-
3. ed
Persistent link: https://www.econbiz.de/10000065888
Saved in:
8
Advertising
Norris, James S.
-
1980
-
2. ed
Persistent link: https://www.econbiz.de/10000048782
Saved in:
9
Advertising
Wright, John Sherman
;
Winter, Willis L.
;
Zeigler, …
-
1982
-
5. ed
Persistent link: https://www.econbiz.de/10000077534
Saved in:
10
Developing effective communications strategy : a benefit segmentation approach
Haley, Russell I.
-
1985
Persistent link: https://www.econbiz.de/10000087995
Saved in:
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