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Virtual Communities zur zielgruppenadäquaten Ansprache im Direkt-Bank-Geschäft
Schwaiger, Manfred; Zinnbauer, Markus - In: Banken im Wandel : Direktbanken und Direct Banking, (pp. 177-193). 2000
Persistent link: https://www.econbiz.de/10001494970
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Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni; Si, Wei; Chan, Kimmy Wa - In: Psychology & marketing 41 (2024) 2, pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
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The silver market phenomenon : business opportunities in an era of demographic change
Kohlbacher, Florian (ed.); Herstatt, Cornelius (contributor) - 2008
. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation …
Persistent link: https://www.econbiz.de/10003637039
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Frugal innovation and returnee-diaspora entrepreneurship
Banerjee, Preeta M.; Leirner, Ana - In: Handbook of research on techno-entrepreneurship : how …, (pp. 325-336). 2013
Persistent link: https://www.econbiz.de/10010257475
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Determinants of user innovator behavior in the silver market
Wellner, Konstantin; Herstatt, Cornelius - 2014
The existing research on the behavior of user innovators has focused almost exclusively on younger users. In light of the demographic shift and the increasing importance of the "Silver Market" segment (customers 55 years plus), we analyzed whether important determinants of user innovator...
Persistent link: https://www.econbiz.de/10010252691
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Determinants of user innovator behaviour in the silver market
Wellner, Konstantin; Herstatt, Cornelius - In: International journal of innovation management 18 (2014) 6, pp. 1-24
Persistent link: https://www.econbiz.de/10010475697
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Jugaad as frugal innovation in street entrepreneurship at the bottom of the pyramid
Singh, Ramendra; Gupta, Vaibhav - 2013
Persistent link: https://www.econbiz.de/10010508772
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Frugal innovation
Ratten, Vanessa - 2019
Frugal innovation: an overview -- Theoretical frameworks -- Features and benefits -- Types -- Entrepreneurship -- Value … creation -- Design process -- Responsible innovation -- Social action -- Frugal innovation: future trends and directions. …
Persistent link: https://www.econbiz.de/10013180229
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The silver market phenomenon : marketing and innovation in the aging society
Kohlbacher, Florian (ed.); Herstatt, Cornelius (ed.) - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10008699431
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Market maketh magic : consequences and implications of market choice for frugal innovation
Neumann, Lukas; Winterhalter, Stephan; Gassmann, Oliver - In: International journal of technology management : IJTM 83 (2020) 1/3, pp. 55-77
Persistent link: https://www.econbiz.de/10012286809