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Is university sports an advertisement in the higher education market? : an analysis of the Hakone long-distance relay road race in Japan
Yamamura, Eiji - 2015
television viewing rate for the race led to a 1% increase in the number of applicants for the universities participating in the … race. It follows that advertising universities on television would be effective in the university market. …
Persistent link: https://www.econbiz.de/10010467768
Cover Image
Is university sports an advertisement in the higher education market? An analysis of the Hakone long-distance relay road race in Japan
Yamamura, Eiji - 2015
television viewing rate for the race led to a 1% increase in the number of applicants for the universities participating in the … race. It follows that advertising universities on television would be effective in the university market. …
Persistent link: https://www.econbiz.de/10011421473